Reinvent Your Career in the
AI Era.
Helping marketers age 50+ leverage their experience, master AI tools, and build a powerful personal brand for the next chapter.
Don't become obsolete.
Become essential.
You have decades of experience. You've seen it all. But now, the rules are changing. AI isn't just a trend; it's a fundamental shift in how marketing works.
Many experienced marketers feel a quiet fear of being left behind. I've been there, and I've successfully navigated the transition. My coaching program is designed specifically for you.
The Marketing Encore Program
A structured path to modern relevance, combining executive coaching with tactical AI training.
AI Mastery
Learn to use ChatGPT, Claude, and specialized marketing AI to 10x your output.
Personal Branding
Optimize your profile and content strategy to become a recognized authority.
The Next Chapter
Design your path, from corporate leader to consultant, creator, or board member.
Built for the marketer who's not done yet.
This isn't generic career coaching. It's for the seasoned marketer at a genuine fork — master the new tools and stay essential where you are, or use this moment to finally build something of your own. Either path takes the same two things: the right skills, and the weekly accountability to follow through.
Five founding seats. One conversation to start.
Encore Coaching is intentionally small — I work with a limited number of marketers one-on-one, and I'm opening just five founding seats as the program takes shape. It begins with a free strategy call, not a checkout page. We'll talk through where you are, where you want to go, and whether this is the right fit. If it is, I'll walk you through how it works and what it costs, live.
- ✓Four weekly 1:1 sessions a month, directly with Greg — never a group, never a script
- ✓Hands-on AI training built for marketers — the tools that 10x your output, minus the overwhelm
- ✓A personal-brand and LinkedIn plan that turns experience into inbound opportunity
- ✓A written roadmap for your next chapter — whether that's independence or relevance in the role you have
- ✓Direct access between sessions, and the accountability to actually follow through
Twenty minutes, no pressure. If it's not a fit, I'll point you somewhere that is.
I'm not teaching this transition from theory. I'm a sitting CMO building my own next chapter — and I'll help you build yours.
I'm Greg, host of The Marketing Encore and a marketing leader with 30+ years in the field — currently a chief marketing officer and the founder of INDemand Consulting. I'm doing exactly what many of my clients want to do: turning decades of experience into an independent next act, with AI as an accelerant rather than a threat.
That's the difference. This isn't a framework I bought and resold. I'm a few steps ahead on the same road you're on, sharing what's working in real time.
GregFounder, INDemand Consulting · Host, The Marketing Encore
Start where you are.
The free community
Join INDemand Generation — free courses, templates, and a room full of marketers building their own next chapters. No cost to start.
Explore INDemand Generation →The channel + daily newsletter
Practical AI and career playbooks for the 50+ marketer — weekly on YouTube, and Monday–Friday in Marketing Encore Daily.
Watch The Marketing Encore →Questions you're probably asking.
I'm not technical. Will the AI training overwhelm me?
No — that's the entire point. The training is built for experienced marketers, not engineers. You'll learn the tools through your own real work, at a pace that builds confidence instead of anxiety.
Is this career coaching or AI training?
Equal parts both. Two things are happening to experienced marketers at once: AI is rewriting the craft, and the path to an independent, self-directed career has never been more open. This program works both — using AI to make you essential, and using your experience to build whatever comes next, whether that's going independent or leading from a stronger position where you are.
I haven't decided whether to go independent. Is this still for me?
Yes. Plenty of members are future-proofing the role they have, not leaving it. The goal is to make your next move deliberate — wherever it leads.
What's the time commitment?
One focused hour a week with me, plus the work between sessions. The 3-month minimum exists because real reinvention can't happen in a handful of calls.
What does it cost?
We cover that on the call, where I can put it in the context of your goals rather than a number on a page. What I'll say here: the program is a premium 1:1 engagement with a 3-month minimum, and the five founding members get founding terms in exchange for candid feedback as it grows. Once the five seats are filled, founding terms close.
What happens on the free call?
Twenty minutes to understand where you are and where you want to go. If the program is a fit, I'll say so. If it isn't, I'll point you toward something that is. No pressure either way.
Your experience isn't expiring. It's your edge.
Five founding seats. One weekly hour. A next chapter where you lead instead of catch up — with AI working for you, not against you.
