Your go-to resource for fresh, actionable marketing tips and strategies. INDemand Insights dives into the latest trends, tools, and tactics, providing practical advice to help today’s marketers and small businesses thrive in a competitive landscape.

From Search to Suggestion: Rethinking SEO in the Age of AI and Smart Answers

From Search to Suggestion: Rethinking SEO in the Age of AI and Smart Answers

From Search to Suggestion: Rethinking SEO in the Age of AI and Smart AnswersGreg
Published on: 11/12/2025

Search isn’t what it used to be. With AI overviews and smart answers replacing clicks, your SEO strategy needs a reboot. Learn how to optimize for visibility, entity authority, and zero-click success in today’s AI-driven search landscape.

SEO
Lead Gen is Dead. Long Live Demand Gen.

Lead Gen is Dead. Long Live Demand Gen.

Lead Gen is Dead. Long Live Demand Gen.Greg
Published on: 30/11/2025

Traditional lead gen is out—demand gen is in. Discover how modern marketers attract high-intent buyers with value-driven content, brand trust, and engagement over forms. Learn the strategies fueling smarter, more effective marketing in 2025.

Tips
Marketing Like It's 1999: What Y2K Taught Us About Brand Hype

Marketing Like It's 1999: What Y2K Taught Us About Brand Hype

Marketing Like It's 1999: What Y2K Taught Us About Brand HypeGreg
Published on: 28/10/2025

Y2K panic may have been overblown, but it taught marketers a thing or two about building hype. From urgency and mystery to cultural moments and nostalgia, learn how to craft campaigns that spark buzz—without crashing your brand’s operating system.

Tips
What Dating Apps Can Teach You About Customer Retention

What Dating Apps Can Teach You About Customer Retention

What Dating Apps Can Teach You About Customer RetentionGreg
Published on: 03/08/2025

What do dating apps and customer retention have in common? A lot more than you'd think. Learn how to keep your customers swiping right with smart, engaging strategies inspired by modern romance. Loyalty isn’t dead—it just takes effort.

Tips